In this module, we will try to be more “scientific” about how we approach visualizations: bringing more formality into how we evaluate visualization, examining studies to build our understanding, and exploring the cognitive and perceptual foundations. We start with evaluation: why assessing visualizations is hard, and the nested model as a way to locate where a design succeeds or fails. We look at empirical studies: how experiments produce knowledge about visualization, and how to read them critically. Then we turn to the viewer: the perceptual and cognitive foundations of visualization, color (a surprisingly complicated topic), and the cognitive biases that affect how visualizations are read and designed. Throughout, we connect the science to design practice, and students continue to create and critique visualizations.
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